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The rise of the “micro-influencer”

The rise of the “micro-influencer”

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

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Consumer perspective on the sportswear sprint from brick-and-mortar to "digital first" retail

Guest post: Consumer perspective on the sportswear sprint from brick-and-mortar to “digital first” retail

Consumers, over the past year, have experience significant change across retail verticals. Those attuned to purchasing sportswear in-store, experienced a unique challenge as they adapted from their usual habit of visiting physical stores and exploring options in-person to shopping for,…

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