You don’t have to be a toddler to love the box as much as what’s in it. The same can be said for businesses looking to gain market share. In an age of personalisation, focusing on custom packaging can provide…
In recent years, unboxing videos have grown from an internet fad to a powerful eCommerce marketing tool. As a staple of YouTube and TikTok, unboxing videos have become core content for these channels with no signs of slowing down. The…
Sustainability remains high on the priority list for eCommerce for 2021. Brands and retailers need to determine their chosen strategies to remain commercially competitive, inspire interest and maintain customer loyalty. Engagement with eCommerce retailers and brands has soared in popularity…
The primary role of packaging is to protect a product throughout the eCommerce supply chain – from distribution to delivery. Packaging that fails to do this, will not only have a direct impact on the bottom line for brands but…