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PFS client Anastasia Beverly Hills


Known primarily for their best-selling brow kits and contour palettes, Anastasia Beverly Hills is a popular specialty makeup brand focused on fashionable makeup products and excellent customer service. The brand has grown organically through word of mouth and social media, featuring professional-grade eye shadow palettes and mascara in addition to brow pencils, pomade, growth serums, and tinted gels.


Anastasia Beverly Hills chose PFS because of their extensive experience launching specialty makeup brands online. PFS was flexible and worked to shorten the project implementation time, developing the Anastasia solution in an expedient and accurate manner.


“We needed a provider that could enhance our customers’ shopping experience with scalable and efficient eCommerce operations. PFS strengthens our direct-to-consumer channel with world-class solutions that can fulfill all of our infrastructure needs.”

– Tom Colley
Director of eCommerce Anastasia Beverly Hills


We learn the brand, become the brand and boost the brand. From history to future, we consult and create solutions that garner real business results. Download the case study to see the initial challenges, specialised offerings and the resulting metrics from our ongoing work.